In Conversation with Dirk Jaspers and Graham Taylor

Eighteen months ago, Zentia did not exist. Now, Zentia is the UK’s independent market leader in complete ceiling solutions. Evolved from Armstrong Ceiling Solutions and with over 100 years of knowledge and experience, we provide a complete range of future-proof ceiling and grid solutions to our UK specifier, contractor and distributor partners.

Just over twelve months since we launched our new brand, we’ve been taking stock of the past eighteen months and planning for the months and years ahead. Dirk Jaspers, our Managing Director, and Graham Taylor, Sales & Marketing Director, sat down at the Sage Gateshead for a reflective conversation on the past year.
In this video, they talk about:

  • Launching a new brand and two promotional campaigns – in the middle of a pandemic
  • Our four core brand commitments of reliability, UK focus, partnership and innovation – and what they mean to us
  • The ways our customers will benefit from our UK manufacturing base and investments
  • The trends and challenges Zentia is hoping to capitalise upon in the coming months
  • Our ultimate goal for Zentia – our mission in the UK

Click the video below to watch. If you have any questions, please email